As part of a long term commitment to supporting new Nigerian talents, YouTube will be working with key partners locally.
Youtube is a Google company and the world’s most popular online video community, launched in the year 2005 and has allowed billions of people share videos for viewing purpose and also a way for people to connect, inspire and discover new things.
YouTube has made moves and now teaming up with emPawa Africa initiative by Mr Eazi to build their fanbase and connect with the world through YouTube. This latest move by YouTube will go towards enabling artists to shoot videos, record music and get monitoring.
emPawa Africa is an initiative that was launched by Mr Eazi in November 2018 which has been empowering and equipping the next generation of African artists with the necessary tools, knowledge, network and the right investment needed to become Independent Music Entrepreneurs. And has so far, supported 22 Nigerian artists and 100 artists in general across 11 African countries.
The services rendered by emPawa are; distribution, publishing administration and marketing for independent African artists and labels. It has also helped in raising funds needed for emerging artists to shoot their first music video alongside administrative and digital marketing support. Having the talent is not enough, the goal is to encourage the artists both financially and in other necessary areas, as much as possible.
This has made Mr Eazi one of the ambassadors of African music, having been able to gather more than 900 million streams worldwide and 226 million plays on YouTube.
The Global Head Of Music at Youtube, Lyor Cohen joined Mr Eazi on stage at Google For Nigeria to announce the initiative and discuss the growth and evolution of African music on youtube.
Lyor Cohen had this to say;
“We are incredibly proud that YouTube has been a mainline for African artists to connect all over the world and by supporting one of the leading African trailblazers like Mr Eazi and his emPawa initiative, we are excited to see how these artists supercharge their careers and grow their fanbase on YouTube.”
Me Eazi added that;
“emPawa is an initiative I started with one simple mission; which is to help new artists teach their full potential musically by equipping them with knowledge and funding to do so. It’s something I wish someone had started when I first started making music. Sometimes, it takes just one person to believe in you. The partnership with Youtube is very exciting and it will take emPawa and it’s artists to a whole new level. We’ve already achieved great success with our own resources, so there’s no telling how far these artists will go with the backing of such a platform as YouTube.”
At the Youtube week in June 2019 in Nigeria, YouTube presented Silver Play Button awards to Dbanj and 2Face Idibia recognising their channels subscriber growth. As at yesterday, Yemi Alade, and Flavour were presented with Gold Play Buttons while Adekunle Gold and Teni will both be receiving Silver Play Buttons. The difference between the gold and silver buttons has to do with a number of subscribers.
Gold Play Button is awarded when artists reach a million subscribers while the Silver is awarded when artists reach a hundred thousand subscribers.
This is such a huge win for artists in Nigeria and Africa as well as Mr Eazi. Congratulations to those awarded by YouTube, yesterday!