Why I Pulled Out of Africans Unite Concert- Sho Madjozi

Sho Madjozi

South African singer, Sho Madjozi has spoken out about why she initially pulled out of the now cancelled ‘Africans Unite’ concert.

She claimed that the concert was more of a marketing ploy to make money off the toxic atmosphere fueled by the xenophobia scandal.

It has since come to light that a lot of the information disseminated during that period was false and while there is a xenophobia problem, there weren’t any Nigerian nationals killed during that period.

Sho Madjozi took to Twitter to lay the blame at the feet of the organizers of the event, Phambili Media and Play Network Africa.

Sho Madjozi is of the opinion that booking Burna Boy was a bad idea especially as he was unrepentant of the comments he made during the period.

She said about the botched event: “It was so clear that the issue of xenophobia in South Africa was being used more as a marketing ploy by the organizers of the “Africa Unite” concert than as a way to effect real change.

“That was my worry when I declined to perform. Just from the headline act they chose, it was clear that they wanted a controversial figure more than someone, eg Wizkid, who was engaged in the issue in a constructive way.”

Sho Madjozi added: “As we got closer to the day, the concert was generating even more hostility than unity and the organizers were doing nothing about it.

“That was further proof that xenophobia was just a way for them to make money. Which is disheartening for those of us who genuinely believe in a united Africa.”

She also called out Burna Boy stating that booking him after he refused to apologize was not a smart move.

“To then have an artist who has done both of the above booked without taking any of that back shows the organizers were not at all engaged with the actual issue at hand.”



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