UMG, Growth and Why Burna Boy Is 1000% Right About International Deals- Tiwa Savage Reveals In Interview

Tiwa Savage

Fresh from signing a new deal with UMG (Universal Music Group), Tiwa Savage gave an interview in which she explained how the deal came about.

In the interview which is exclusive to Bella Naija, Tiwa Savage also explained why she believes that Burna Boy is absolutely right when it comes to his criticisms of international deals for Nigerian artistes.

Speaking on just what the UMG deal means to her, Tiwa Savage explained that she was truly moved by the fact that they are letting her keep her style and aren’t trying to change her in any way.


Tiwa Savage
Tiwa Savage


“The fact that they’re willing to sign a female Afrobeats artist and also the fact that they’re allowing me to maintain my style, sound and brand, but on a global level meant a lot to me. It felt like everything that’s been going on in my journey led to this point. It felt right. It felt like it was the right time. Felt good that I hadn’t been working in vain,” she said.

Tiwa’s deal means that her music moving forward will now be distributed by UMG through 60 countries, giving her coverage like never before.

Tiwa also said she agreed with the assertions of dancehall artiste, Burna Boy, who a couple of days ago expressed pity for some Nigerian artistes who jump at ‘International Deals’ stating in a Social Media post:“I feel so sorry for all you Nigerian artistes jumping into these international deals. You guys don’t know what you’re doing.

“I will forever be grateful and thankful to my manager/mother for making sure I will never be an international victim.

“I feel bad for every single one of you. I’m hearing some really crazy shit out here. I’m so sad for you all.”

Anyone expecting Tiwa Savage to get riled up by these comments was quite wrong as she instead took a very philosophical view of the matter, siding with Burna Boy and explaining that Nigerian Artistes really do need to be careful.

“I think it’s important for artists to be 100% sure and aware of what they’re getting themselves into, especially when it comes to contracts. Burna is 1000% correct. People took it out of context, maybe. It’s a great advice to any artist: make sure you see your lawyers and do your personal research,” she stated.

Tiwa Savage

Tiwa added: “It took me a year to conclude this deal. It took that long for a reason. It took a year to convince them that I don’t want this and I want that and this is the reason why. They understood. I feel blessed in the position I’m in. I have an amazing deal with UMG and I agree with Burna that while we’re pushing Africa to the World, we need to be careful that we don’t lose ourselves. I think that’s what he’s trying to say.”

In the interview she also spoke about her MAVIN Records exit and how her relationship with Don Jazzy is still as solid as ever.

We wish Tiwa Savage all the best in her endeavors and we hope this particular international deal pans out.

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