Ugandan singer, Irene Ntale has landed a major deal with Universal Music Group Nigeria (UMGNG) and has already released her first single Nyamba, a romantic ballad.
Irene Ntalé – a household name in Uganda and East Africa, with over 10 million streams and downloads – is known for her fusion of RnB, Afropop, reggae, and acoustic soul. One of the leading female artists on the continent, she is the first artist from Uganda to sign to Universal Music Group.
Ntalé’s deal with the company includes a partnership with U-Live Africa (a division of Universal Music Group Nigeria) to produce her annual concert Ntalé Live, which debuted in 2018 with a sold-out show at the Kampala Serena Hotel.
Through Universal Music Group Nigeria, Ntalé has released her first single, Nyamba, which follows the release of her hit singles – Kyolowooza, Stamina Daddy, and Gukuba. The word, ‘Nyamba’ means ‘Help Me’ in Luganda, Ntalé’s local dialect.
Universal Music Group expanded its presence in Western Africa in July last year with the launch of its new office in Lagos under the Universal Music Group Nigeria banner, led by Ezegozie Eze Jr.
In November 2018, UMG became the first major music company to license its catalogue to Boomplay, the streaming and download service which covers multiple markets in Africa.
The company also became the first major label to ink a licensing agreement with Nigeria-based music streaming service uduX in April this year. UMG also recently signed an exclusive global recording agreement with Nigerian singer-songwriter Tiwa Savage, one of Africa’s biggest stars.
You can listen to the song below;