South African rapper Nadia Nakai has released visuals for her song ‘Amai’ which comes from her debut album, ‘Nadia Naked’
The song features the rapper getting covered in mold for a bust that is to be made of her.
The black and white aesthetic of the video is beautiful and as she delivers her punchy lines celebrating her mother as the person who made her who she is, you can’t help but fall in love with the song.
In an exclusive interview with Okay Africa, Nadia talks about some of the themes of the video. “The song is literally about how your family molds you into becoming a grown person,” she said, ” “So, when they’re putting the mold on me, that is forming me, and that’s what my family has done for me.”
The director of the video, Takezito, said of it, “The statue was an idea by my muse and art director on the project Sandile Mhlongo where he wanted to immortalize Nadia in this moment of her debut album. I loved the idea of immortalizing her and capturing her essence. It really was a very poetic and magnetic idea.”
Takezito also praised Nadia Nakai on her look, praising her attention to detail and her work ethic, “I found it very interesting that Nadia, as an entertainer, has to put so much effort into her look, [but] when you get to know her, she is a truly beautiful woman from the inside out. Like she really doesn’t need to do anything and she just shines! And so, I really wanted to present her in her stripped-down form—natural, loving, vulnerable and pure.”
You can check out the music video below.
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