Kim Kardashian’s Apology Over Kimono Trademark Controversy Shows Masterful Tactics

Kim Kardashian's Apology

Kim Kardashian’s apology for the controversy that was her Kimono shapewear announcement was a masterful handling of the issue.

The entrepreneur got in trouble with the Asian part of her fanbase after announcing that her new shapewear would be called Kimono. The Kimono is a traditional wear used mostly in Japan and is used to celebrate many significant events, so many saw her using it for her brand as deeply offensive.

Many times it seems that celebrities have a hard time properly phrasing an apology or how to act in such situations, but Kim Kardashian’s apology was on point and looking through the comments it was clear to see that her fans were appreciative of the gesture.

Kim took to her Instagram where she explained that being an entrepreneur is difficult and that she was sorry for offending people. She assured them that she had the best of interests in mind when she launched the shapewear.

Kim Kardashian’s apology went like this “Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”

The reaction was mostly favorable with many thanking her for listening and trying to do something about it while others were of the opinion that people were too sensitive and that it was just a word.

Was Kim Kardashian’s apology a well planned out response to an expected outcome? Being a savvy businesswoman, it is very possible that she already knew that the name of her shapewear would cause a huge reaction and that would automatically help market the brand and the apology would help people calm down.

… or perhaps it was just an honest mistake by a celebrity who is just as fallible as the rest of us– who knows?

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