Jason Njoku: Dress As You Please

Jason Njoku

The founder and head of Iroko TV, Jason Njoku, has spoken about the dressing culture in Nigeria, claiming that he believes people should dress as they please.

According to the entrepreneur, he believes that dressing a certain way doesn’t smoothen the path to success, but that hard work remains the common denominator.

In a twitter thread, Jason Njoku said that dressing doesn’t make someone better or worse than anyone else.

He said: “Dress how you want. Banish the belief it will smoothen your path to success. That’s straight up stupidity. I know many Nigerians who investors (myself included) have beat a path to their door to invest. Iroko raised $3m in 2011 from Tiger Global from my apartment in Festac.”

He also added that his first meeting with Jim Ovia, the owner of Zenith bank, was in a tee-shirt and jeans, “In that first $3m fund raise I met Jim Ovia in his office to talk about a potential co-investment in a tee shirt + jeans. In the end we went with Tiger Global. You either have something valuable or not. It’s that simple. If you don’t. Package away and fool people.”

Jason Njoku added: “I was talking to @akinalabi about this the other day. He too has embraced the casual comfort approach. As a public official there are definitely obligations to appearance. But as a mere civilian don’t feel the pressure to not be you. Value is value. Fiercely focus on driving that

Had this same conversation with @EghosaO in Dubai about how easy it is to fool Nigerian about wealth. It’s so easy because in Nigeria people believe in only what they see. Most of the people I know whom have exited their companies and personally made $50-100m dress simple. Do you”

You can read the full thread here



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