Instagram Announces Removal Of ‘Following Activity’ Feature


Instagram with its billions and billions of users has often been described as a toxic place and that is why there is some interest in the removal of one of their features.

Instagram will now no longer feature the ‘following’ tab, which, if you didn’t know, is the tab that lets you track the activity of the people you’re following including the photos they liked and when they liked it.

It has been a controversial tab as it made cyber stalking easier and you wouldn’t be hard pressed to find news of when a certain celebrity followed someone or a relationship that hit the iceberg because the boyfriend liked a suspicious picture.

For many other though, the Instagram feature isn’t one that many are very acquainted with and this, more than the toxicity of the tab is why it’s being pulled.

In an interview with Buzzfeed, the head of product for Instagram, Vishal Shah, explained that many of the features that the ‘Following’ tab possessed are now being replicated by the explore page making it redundant.

“People didn’t always know that their activity is surfacing,” Shah started, “So you have a case where it’s not serving the use case you built it for, but it’s also causing people to be surprised when their activity is showing up.”

Not everyone is pleased with the death of this feature as it will mean that people will be unable to monitor the activities of celebrities or crushes as easily as they used to before. But, many will argue that this is for the best as the monitoring of people on the platform wasn’t a very pleasant part of the user experience for Instagram.

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