Mavin Records doesn’t have the same lineup that it used to have, gone are Reekado Banks, Wande Coal and most recently Tiwa Savage and while Don Jazzy’s musical dynasty has brought some new faces into the light, the question of whether they are still as relevant remains.
Tiwa Savage signed a deal with Universal music a couple of days ago ending her 7 year relationship with Mavin records.
So, what next for Mavin? Is this the end?
Since the acrimonious exit of D’Banj from Mo Hits records, many questioned Don Jazzy’s ability to remain relevant in the music sphere and Mavin records was more or less his answer to that challenge.
He brought together Dr. Sid, Wande Coal and D’Prince, Afrodija, Korede Bello, Reekado Banks and Tiwa Savage.
They were quick out the gates with the release of ‘Dorobucci’ which was a certified hit and while the fortunes of some of the other acts have been a bit up and down, Tiwa Savage was consistently awesome and soon she more or less became the face of Mavin.
So naturally her exit has raised questions. The break up was a rather amicable one with Don Jazzy putting up a tribute to the pop queen on his Instagram.
“Our darling Tiwatope. We at Mavin would like to say a very big thank you for being such an inspiration to all of us, a friend, a sister. It’s been an epic journey with you and we are very proud of what we have achieved together. As you start this new chapter in your life we want you to know that we are solidly behind you and can’t wait for the world to see what we have always believed you can be. Your jersey as the First Lady of Mavin will forever be yours as we do not intend to fill that position with anyone else. We love you from the bottom of heart and pray GOD’s blessings continue to follow you. Amennnn”
But if Mavin has taught us anything, it’s that Don Jazzy is pretty good at rising from the ashes and creating something new.
Although I can understand the fears of many as one look at the Mavin roster doesn’t particularly inspire confidence with Don Jazzy suddenly left with D’Prince whose last effort was in 2012, Dr. Sid who was last seen in 2013 and the likes of Rema and Johnny Drille who are superstars in their own right, but haven’t quite reached the heights that a Tiwa Savage or Wande Coal reached.
So, If I were to guess the answer to the title of the article, I would say no. My reasons are very simple. Don Jazzy has shown an enviable knack of being able to identify talent and nurture it. D’Banj and Tiwa Savage were great artistes even before being hitched with Don Jazzy, what he did was carry them from being just good artistes to being astronomical.
It’s arguable that Don Jazzy still has a point to prove; can he nurture a talent from nothing to greatness? Because D’Banj and Tiwa Savage were already good and already had some traction before he took them even higher, so can he do the same with the artistes currently signed to the label?
I would argue that he could and this is due to a couple of factors: (1) The Mavin name. Mavin already has a huge name in Nigeria and many Nigerians automatically expect good music from the label, therefore, any artiste that comes out under the label is at least given a chance and if he can find someone good, he can arguably nurture them to greatness and (2) The Wealth of Talent available. There are a plethora of singers who are burning hot right now and with Don Jazzy’s impeccable eye, you can’t put it past him to find someone who can carry on the Mavin torch for years to come.
So even as we say goodbye to Tiwa Savage and wish her all the best, this is not the last of Mavin Records…there’s a phoenix song still left in there.