If you are an ardent fan of Cardi B, then her catchphrase Okurrr isn’t new to your ears. The Bronx-born rapper is known to use the catchphrase and as such decided to trademark the word back in March.
However, despite the popularity of the catchphrase, the U.S. Patent and Trademark Office has officially denied Cardi’s application to trademark the word. According to the government officials, the application was denied because the catch phrase is categorized as a “widely-used commonplace expression”.
They also noted that Okurrr is a slogan or term that does not function as a trademark or service mark to indicate the source of applicant’s goods and/or services, therefore it does not distinguish itself from other similar marks.
The officials claimed they had combed through the internet and found tons of different times the word Okurrr had been used. As a matter of fact, the officials felt justified their decision to deem it a common expression after they found some examples that indicated that the Kardashians as well as Cardi’s fans, had been associated with the catchphrase over the years.
After originally filing the paperwork, the “Bodak Yellow” rapper had defended her actions to monetize the slogan and let fans know that she’s building an empire and not shy about getting her money.
Cardi B had filed to trademark, Okurrr for merchandising purposes; some of the swag she wanted to put the catchphrase on included paper goods, like cups and posters, as well as a clothing line featuring pants, shirts, and hoodies.
While her plan to monetize the slogan seems to be derailed, it is worthy to note that the refusal by officials hasn’t completely closed the door for Cardi, because she still has a chance to make changes and argue her case before the trademark is completely abandoned.
Cardi has not stated whether she will apply again but personally, I hope she re-applies and the trademark is granted on the second application because I will love to wear a hoodie with Okurrr printed on it.